Kaya Coffee
Année : 2026
Kaya Coffee is a contemporary coffee shop identity imagined in the heart of Abidjan where the vibrant rhythm of the city meets the richness of West African coffee culture and the codes of the modern coffee shop experience.
At the center of the identity is a strong typographic logo with rounded and playful forms, reflecting both accessibility and character. Combined with illustrated coffee bean symbols and graphic patterns, the visual system creates a recognizable and lively universe across packaging, menus and signage.
The color palette draws from warm and earthy tones — deep espresso brown, sand beige, vibrant orange and black accents — directly inspired by roasted coffee, tropical light and the textures of the city. These colors evoke warmth, intensity and authenticity while giving the brand a contemporary and energetic presence.
The identity extends through repeating coffee bean patterns, takeaway cups, editorial menus and packaging systems, creating a cohesive experience across every touchpoint. The graphic compositions combine modern minimalism with expressive visual details inspired by African craftsmanship and urban culture.
More than a coffee shop, Kaya Coffee represents a new vision of Ivorian coffee culture: contemporary, vibrant and rooted in local identity. The result is a bold and memorable brand universe that celebrates both tradition and modern urban life in Abidjan.
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