Casa n°4

Année : 2026

Casa n°4 is the visual identity developed for a Pilates studio, designed to reflect a balance between movement, harmony and Mediterranean inspiration. The identity draws from the architectural language of the studio itself, incorporating elements inspired by Portuguese tiles, arches and geometric rhythms. These references are translated into a contemporary graphic system where shapes echo both traditional patterns and the fluidity of the human body in motion. The color palette combines deep blue and warm orange, creating a strong and recognizable contrast that conveys both energy and calm; two essential qualities of the Pilates practice. At the center of the identity is a minimalist symbol, designed to evoke both an architectural arch and a stylized human figure in movement. This symbol becomes the foundation of a modular graphic language used across different applications, from signage to printed materials and merchandise. The result is a coherent and distinctive brand identity that reflects the studio’s philosophy while creating a memorable visual presence.

Mission : No